Our main goal is to promote your research.
- To keep us informed of your upcoming research, please fill out this form.
- We can provide media training.
- The university has a newly-upgraded broadcast studio that supports high-quality remote interviews.
- We offer support in writing, editing and placing op-eds.
We also assist the media in finding experts.
- Each day, UMRO and communicators around the university participate in a group chat to discuss breaking news and how our faculty can be positioned to discuss their expertise with reporters.
- Tip sheets are sent on a breaking news topic. They provide a short quote (150-200 words) from the expert, which reporters can put directly into their story.
- Hand pitches are also sent by UMRO. These are essentially "FYIs" to inform reporters that we have an expert available to discuss a specific topic.
- UMRO and ILR also fulfill media requests that come directly from reporters seeking an expert for a story they are writing.
- You are more than welcome to respond directly to media requests from journalists, but we are here to assist you. We can help arrange meetings, vet a reporter, or decline to work with them on your behalf.
We promote your research and media hits.
- The ILR Communications Office writes about research and promotes it on our Research page.
- Research stories can also appear on the Cornell Chronicle (a division of UMRO).
- Timely and relevant research is also shared by UMRO with members of the media through press releases.
- ILR promotes a large sampling of media mentions on our This Week's Top Hits page, and also shares them across our various social media channels.
Dealing With The Media
Tips & Techniques
Interviewing dos
- Make your main point first.
- Be succinct.
- Be quotable.
- Assert your expertise and reference your research when applicable.
- Correct errors or misconceptions when necessary.
- Be yourself!!
Interviewing don’ts
- Speak “off the record” or say,
“no comment.” - Use academic jargon.
- Rush into an answer.
- Argue.